Dry Creative projects

Jenny Kästel
jenny@drycp.se


Creating brand worlds where fashion, design, interiors and materiality meet.

For more than twenty years I've created visual identities, campaigns and brand worlds for fashion and lifestyle brands. Alongside this, I've developed my own brands and pursued an independent artistic practice, allowing ideas to move freely between commerce, design and art.

My work is guided by a Scandinavian sensibility and a belief that the strongest brands are built through clarity, materiality and emotion.




Selected Clients
Adidas
Brothers
Dry Studios
Dry Costume
Daniel Wellington
Gant Man & Woman
Gant Home
Gant Fragrance
Gant By Michael Bastian
Lexington Company
Länna
Margaux & Como
Mon|Sun
No Society 
Nordiska Galleriet
Norvegr 
Stand Studio
Stadium
Resteröds
Tretorn







Creating brands worlds through materiality, atmosphere and visual clarity.
A multidisciplinary practice spanning fashion, graphic design, product design, interiors and independent artistic work.